Although advertising budgets for the fourth quarter of 2022 are difficult to predict, given the current macroeconomic situation, one exceptional event may end up being a good opportunity for your advertising monetization: the World Cup will start in November for the first time in its history. In a webinar held in early October, we presented publishers with 15 key recommendations to make the most of this period and maximize their revenues. Here’s what to remember:
Source: Opti Digital Analytical Platform
Before thinking about Q4, it’s important to make sure your website is following these basic tips for a successful annual monetization strategy:
1. Make sure you send valid consent strings
The legislation concerning the use of data varies according to the country and even the geographical area. In Europe, publishers must comply with the General Data Protection Regulation (GDPR), while in California they are subject to the California Consumer Privacy Act (CCPA).
2. Update your Ads.txt file
If you haven’t already done so, add an ads.txt file to the root of your site and make it public. Then make sure that all the vendor partners you work with are listed in this file so that they are all authorized to commercialize your ad inventory.
3. Adapt your Advertising Pressure
If you are tempted to increase the number of advertising spaces on your site, don’t do it! Instead of turning their site into a Christmas tree, we advise publishers to adjust the advertising pressure by finding the most harmonious distribution of ads. Doing so, you will improve your user experience and your Google ranking. How to do it? By using an automatic ad placement feature. This type of technology has another advantage: it identifies all potential locations, even in content of mixed lengths, and ensures that no display opportunity is missed.
4. Use in-view ad-refresh
Definitely a must-have! This feature (available in our all-in-one solution), allows you to refresh an ad in the same ad slot, without refreshing the page. This way, you can have more impressions without increasing ad pressure. However, be careful not to over-use this technology: a too fast refresh could affect the click rate and eventually your eCPM and fill rate.
5. Set up multiple ad sizes and formats
By offering multiple sizes and formats for each ad slot, you will meet the criteria of more advertisers and receive a greater number of bids. This maximizes your chances of receiving a higher CPM and a higher fill rate.
To find out our 10 additional tips, fill the form and get access to the replay of our webinar:
Any doubt? Our team of experts is here to help you. Do not hesitate to contact us.