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Month: June 2022

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  2. Archives: June 2022

Everything You Need to Know about Price Floors in Programmatic Advertising

In just a few years, the digital advertising market has been transformed by changes in advertising practices and the huge influx of complex technical innovations. So publishers now have a problem finding their way around and effectively optimising their advertising gains, while their resources are sometimes lacking. Implementing an effective price floor strategy is one […]

Dynamic Price Floors Yield Management
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