1,000,000 price floors are calculated every day by Opti Yield

Price floors are an important part of new pricing strategies for any publisher looking to maximize their profits. But how can companies accurately and efficiently calculate price floors to challenge the market instead of defending inventory value? That’s where Opti Yield comes in. Opti Yield is an advertising solution that has changed the way companies […]

The most profitable advertising formats in 2023

For the third year in a row, Opti Digital is back with its article on the best advertising formats and sizes to implement in programmatic advertising. When setting up your ad inventory, via your ad server, it is essential to assign the right sizes to your ad units and integrate the right formats. By doing […]

Opti Digital’s 2022 milestones

2022 has not been an easy year in many ways, especially due to the inflation following the war in Ukraine. However, as always, Opti Digital’s team has worked hard to provide publishers with advanced technologies in order to improve their monetization. Let’s look back on the highlights of 2022 and what’s ahead next year. 2022 […]

How to master your ad layout in 5 steps?

At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible.  Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of […]

15 hacks to skyrocket your Q4 revenue!

Although advertising budgets for the fourth quarter of 2022 are difficult to predict, given the current macroeconomic situation, one exceptional event may end up being a good opportunity for your advertising monetization: the World Cup will start in November for the first time in its history. In a webinar held in early October, we presented […]

Opti All-in-One: The Essential All-Inclusive Formula for Publishers

How can you succeed and find your way in a market flooded with an array of advertising solutions? With all of them meeting the same objective of optimizing revenue, choosing one solution over an another can be a long-winded process for online media publishers such as yourselves. To avoid increasing the number of technology partners […]

Everything You Need to Know About SEO Search Intent

Search intent is fundamental to SEO. It makes it possible to understand the expectations of users when they enter a query in a search engine. Moreover, Google constantly improves its algorithms to better take them into account when presenting results and thus display the best content for the query. The challenge as a content producer is therefore […]

What data should be analysed to maximise your advertising gains?

The evolution of the AdTech industry makes it essential to analyse multiple data to understand and optimise your advertising performance. To take full advantage of it, a tool that can collect and centralise your key metrics is essential. However, using multiple tools makes the task of analysing your results more complex. This is why at […]