IAB standard TCF not compliant with GDPR

The GDPR came into effect in 2018 and regulates the processing of personal data within the European Union. It imposes obligations on organisations, wherever they are, as long as they target and/or collect data from people residing in the European Union. This initiative aims in particular to respond to users’ demands for greater protection of […]

Our AdTech predictions for 2022

2021 was a particularly eventful year for the AdTech industry. Publishers and players in online advertising had to adapt to the start of a cookieless world, in particular with the new CNIL guidelines that came into effect. The year was also marked by a major event for their natural referencing: Core Web Vitals, 3 Web […]

The best advertising formats in 2022

When it comes to online ad formats, the possibilities are numerous and the choices often difficult. The size of your ads and their placement have a direct impact on the profitability of your inventory.  Indeed, a judicious use of trends can allow you to increase your viewability rates and page RPM, while preserving the user experience. […]

The year in review and objectives for 2022

Monétisation éditeurs 2022

Over the past twelve months, the Opti Digital team has worked hard to help publishers optimize their monetization. Let’s look back on the highlights of 2021 and what’s in store for next year. 2021 represents… The enrichment of our 360° solution Our advertising technology for publishers gained in agility and performance! Our team used our […]