Understanding the complex mechanisms behind programmatic advertising auctions is not an easy task. With the introduction of mechanisms for selling ad inventory, such as header bidding and real-time bidding, it becomes important for publishers to understand how to get the most out of their ad inventory. And this is where the bid request and bid […]
As we gear up for the bustling Black Friday season, predicting advertising budgets for the last months of the year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, […]
Technologies evolve rapidly, and it becomes complicated for players in the publishing industry to keep up with them and achieve the best results in terms of monetization. Since our creation, our commitment has been to provide innovations to ensure that media publishers benefit from the most efficient setup to grow their audience and ad revenue; […]
In recent years, environmental concerns have become increasingly prevalent across various industries. Programmatic advertising is no exception, as the digital advertising ecosystem contributes significantly to carbon emission. Processes like ad serving, data transfer, and server maintenance consuming substantial amounts of energy. A recent study by Good Loop revealed the significant carbon footprint associated with powering […]