Understanding the principles of client-side vs. server-side header bidding

Header bidding has become a leading programmatic technology over the years as it improves advertising revenue compared to traditional yield management methods of waterfall passbacks. Understanding the whole process behind header bidding is key to optimize your turnover. In this article, we will highlight the differences between client-side and server-side header bidding. What is a […]

Opti Digital’s Lazy Loading solution, a must-have for your ad monetization

Le Lazy Loading d'Opti Digital

Lazy Loading has become a must-have for optimising publishers’ advertising revenues. At Opti Digital, this technology not only allows us to achieve viewability rates of over 70% on all our cross-device inventories, but also to considerably improve the overall performance of the media, especially their loading speed. Let’s take a closer look at this innovative […]

Opti Digital’s invisible work: 5 essential optimisations we do for you

At Opti Digital, there are the optimisations that you know about, whether they are A / B tests or best practices deployed on your entire inventory: automatic refreshing of ads and dynamic insertion of ads into the heart of articles… And then there are the actions that we perform on a daily basis, which you […]

How to successfully use header bidding on AMP from TCF 2.0? FUTURA media analysis

After several months of work, the engineers of Opti Digital have developed a solution that combines our Prebid server and Real-Time Configuration (RTC, AMP’s native Header bidding solution). This innovation makes it possible to find on the AMP (Accelerated Mobile Pages) environment the same competition between bidders as on Web inventories and effectively stimulates the CPM […]

Covid-19 and media advertising: How to limit the damage?

covid19 publicité média

Barometer: the effects of Covid-19 on the eCPM Many of you want to know if the drop in eCPMs they see on their site is common across the market, and how they compare to other media. Mind Media and Adomik recently published a barometer: they observed a decrease in programmatic turnover of -47% in one month. Here […]