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Media monetisation, advertising revenue, programmatic advertising... All Opti Digital news
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Scaling Towards +60% Growth After a Successful 2023
4 April 2024
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Chloé Couannet
Increasing ad revenue in a cookieless 2024: challenge accepted.
26 February 2024
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Chloé Couannet
Ad Formats to Display in 2024: Optimizing Revenue for Publishers
13 February 2024
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Roberto Bordi
2023 Programmatic Barometer Unveiled: Deciphering eCPM Situation
11 January 2024
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Chloé Couannet
Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024
4 January 2024
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Roberto Bordi
Mastering Ad Auctions: Decoding Bid Request & Response
28 November 2023
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Roberto Bordi
Publishers’ last minute checklist for the Holiday season
16 November 2023
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Roberto Bordi
Traffic Shaping: how to reduce the advertising carbon footprint of your media?
3 November 2023
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Chloé Couannet
Google MCM: A Game-Changer for media publishers
27 October 2023
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Roberto Bordi
Opti Engage: 3 reasons to adopt this new ad format
11 October 2023
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Maëva Caratis
How to balance UX and monetization effectively?
5 October 2023
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Maëva Caratis
Highlights of Dmexco and Digiday
28 September 2023
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Maëva Caratis
All you need to know about ads.txt and sellers.json files
7 August 2023
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Maëva Caratis
Sustainable Advertising – How to Reduce Carbon Footprint in Your Campaigns?
29 June 2023
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Roberto Bordi
Innovating for an Open Advertising Ecosystem
12 May 2023
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Maëva Caratis
1,000,000 price floors are calculated every day by Opti Yield
28 February 2023
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Maëva Caratis
The most profitable advertising formats in 2023
1 February 2023
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Maëva Caratis
Opti Digital’s 2022 milestones
23 December 2022
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Maëva Caratis
7 tips to limit unsold inventory
14 December 2022
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Chloé Couannet
How to master your ad layout in 5 steps?
2 December 2022
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Maëva Caratis
Understanding the principles of client-side vs. server-side header bidding
17 November 2022
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Chloé Couannet
15 hacks to skyrocket your Q4 revenue!
19 October 2022
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Maëva Caratis
Opti All-in-One: The Essential All-Inclusive Formula for Publishers
6 October 2022
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Maëva Caratis
Everything You Need to Know About SEO Search Intent
30 August 2022
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Maëva Caratis
6 Reasons to Deploy Dynamic Price Floors for Your Ad Inventories
12 August 2022
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Chloé Couannet
How Do Dynamic Price Floors Allow Publishers to Increase Revenues by up to 40%?
29 July 2022
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Maëva Caratis
Why do your advertising revenues drop every year in January, July and August?
13 July 2022
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Chloé Couannet
Everything You Need to Know about Price Floors in Programmatic Advertising
9 June 2022
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Maëva Caratis
Opti Digital Green Challenge – Mixing Sport with Action for the Planet
13 May 2022
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Chloé Couannet
6 A/B tests to run in order to optimise your page RPM
11 April 2022
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Chloé Couannet
What data should be analysed to maximise your advertising gains?
21 March 2022
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Maëva Caratis
Advertising viewability: your best ally in boosting your eCPMs
9 March 2022
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Chloé Couannet
IAB standard TCF not compliant with GDPR
15 February 2022
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Maëva Caratis
Our AdTech predictions for 2022
3 February 2022
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Maëva Caratis
The best advertising formats in 2022
27 January 2022
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Maëva Caratis
The year in review and objectives for 2022
30 December 2021
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Maëva Caratis
Media publishers and advertising agencies: 7 good practices to end the year on a high note
16 November 2021
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Maëva Caratis
Opti Digital’s Lazy Loading solution, a must-have for your ad monetization
19 October 2021
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Chloé Couannet
How to minimise the impact of advertising on the Core Web Vitals CLS score?
27 May 2021
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Chloé Couannet
Optimise your cross-consent monetisation and visualise the results with our centralised Business Intelligence
14 May 2021
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Chloé Couannet
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