BetaSeries places its trust in Opti Digital to optimise its monetisation
BetaSeries is the biggest French community of TV show and film fans, and the most comprehensive app for managing shows (planner, show info, recommendations, latest releases). BetaSeries’s mission is to provide media professionals with all the tools necessary for improved audience understanding, creation and retention in the age of OTT.
Interview with Maxime Valette, CEO of BetaSeries
Why Opti Digital?
After the first COVID-19 lockdown, our site saw massive growth. We were already working with Opti Digital on another site, and we were very happy with the relationship, which is why we were obviously keen to work with them again on BetaSeries.
What was your challenge before working with Opti Digital?
It was primarily finding a market player that was fully focused on optimising our monetisation and that we could have complete faith in, while allowing us to run our own campaigns with our media clients.
What solutions does Opti Digital provide to solve it?
The dashboards for tracking our monetisation are very comprehensive, and the Opti Digital team is always on hand to support us in monetising our web pages, which is such a key growth component for a start-up.
What are your goals for 2022?
Work with Opti Digital to develop our native formats directly in Google Ad Manager so we can centralise our inventory even further and roll it out on our mobile applications. We are also working with our partners on our fantastic video inventory to showcase their TV show and film releases.
What would you recommend to publishers to establish a good monetisation strategy?
Before monetising your website, it is vital for you to have a clear understanding of the value of your visitors. Do you want them to come back often? Do you want them to register on your site? At BetaSeries, our main focus is to develop our community. As such, identified members are not exposed to advertising, as we think the value of a start-up lies in their platform consumption data, and this helps us provide our customers with the best advice.