Opti Engage

Level-up your Header Bidding game

Access top-tier bidders with a single integration and increase your revenue through dynamic banners.

Connect your ad inventory to leading bidders on the market through a single integration and boost your revenue.

Opti Engage by Opti Digital is an innovative ad technology that connects your inventory to top bidders in a single integration through Prebid. It increases ad space monetization by splitting placements dynamically into several impressions compatible with any media type (native, display, video) and by making the inventory available to server-side header bidding auctions.

Dynamic banners

Opti Engage helps publishers add value on existing ad placements rather than adding new ones. We gather creatives from bidders in real-time and transform them into rich formats via dynamic ad templates, allowing you to achieve high inventory eCPMs without cluttering user experience or increasing page load time.

Increase revenue

Grow your ad request eCPM by up to 12% by leveraging multiple bids for every impression through dynamic templates.

No new format required

Compatible with standard IAB sizes. No need to add new formats or to change the behavior of your existing placements (refresh rate etc…).

Minimize your ad stack

Integrates leading bidders on the market, allowing you to simplify your Header Bidding setup as well as your invoicing process.

Future-Proof

In a context of deprecation of third party-cookies and where the market moves towards server-to-server, our solution comes as a standard Prebid.js + Prebid Server integration.

UX-friendly

Our dynamic templates are A/B tested to ensure viewability rate and click-through rate remain unaffected despite multiple ads being displayed instead of one.

Technology

Opti Engage allows publishers to boost their revenue per impression and increase the share of header bidding amongst all demand sources (Google Open Auctions, Amazon A9,…) translating into more revenue in absolute value.

  • Fetch bids from leading SSPs in real-time
  • Compatible with standard IAB formats
  • Continuous A/B testing of adaptive templates to maximize performance 
  • Support for multiple media types (display, native and video)
  • Online dashboard for KPI tracking (bids CPMs, revenue, viewability,…)
  • Adapt the ad content to the main container width

Frequently Asked Questions ********** TBD

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Testimonials & References

Nicolas Valverde, Directeur Commercial de Slate.fr
Opti Digital appeared to us as the best solution for our development in programmatic activity due to their daily support in optimizing the performance of our premium inventories and their solution to boost competition with relevant SSPs.
Commercial Director of Slate

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