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Media monetisation, advertising revenue, programmatic advertising... All Opti Digital news

All you need to know about ads.txt and sellers.json files

Carbon footprint advertising campaign

Sustainable Advertising – How to Reduce Carbon Footprint in Your Campaigns?

Innovating for an Open Advertising Ecosystem

1,000,000 price floors are calculated every day by Opti Yield

The most profitable advertising formats in 2023

Opti Digital’s 2022 milestones

7 tips to limit unsold inventory

How to master your ad layout in 5 steps?

Understanding the principles of client-side vs. server-side header bidding

15 hacks to skyrocket your Q4 revenue!

Opti All-in-One: The Essential All-Inclusive Formula for Publishers

Everything You Need to Know About SEO Search Intent

6 Reasons to Deploy Dynamic Price Floors for Your Ad Inventories

How Do Dynamic Price Floors Allow Publishers to Increase Revenues by up to 40%?

Why do your advertising revenues drop every year in January, July and August?

Everything You Need to Know about Price Floors in Programmatic Advertising

Opti Digital Green Challenge – Mixing Sport with Action for the Planet

6 A/B tests to run in order to optimise your page RPM

What data should be analysed to maximise your advertising gains?

Advertising viewability: your best ally in boosting your eCPMs

IAB standard TCF not compliant with GDPR

Our AdTech predictions for 2022

The best advertising formats in 2022

Monétisation éditeurs 2022

The year in review and objectives for 2022

Media publishers and advertising agencies: 7 good practices to end the year on a high note

Le Lazy Loading d'Opti Digital

Opti Digital’s Lazy Loading solution, a must-have for your ad monetization

How to minimise the impact of advertising on the Core Web Vitals CLS score?

Business Intelligence Cross-Consent Opti Digital

Optimise your cross-consent monetisation and visualise the results with our centralised Business Intelligence

The best advertising formats in 2021

Opti Digital’s invisible work: 5 essential optimisations we do for you

Digital entrepreneurship in 2021 # 2: advice and good practices for getting started

Digital entrepreneurship in 2021 # 1: portraits of entrepreneurs

Réflexion sur la stratégie de monétisation

Why should ad placements be important in your monetisation strategy?

How to successfully use header bidding on AMP from TCF 2.0? FUTURA media analysis

covid19 publicité média

Covid-19 and media advertising: How to limit the damage? chooses Opti Digital to support its advertising revenue optimisation.

Ads auto update

Are auto-refresh ads profitable?

Test A/B publicité média

Opti Digital launches its A / B Test solution for the monetisation of digital media

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