Digital publishers, take back control over your advertising revenue!
Opti Digital offers a complete assessment and powerful technologies to boost your digital turnover: Advanced setup of your adserver, training of your team, analysis, recommendations and operations to optimise your website monetisation.
The programmatic advertising solutions developed by Opti Digital value your advertising inventory, increase buyers competition and analyse your results in full transparency.
Valued advertising inventory
This solution improves ads viewability and load speed and protects your media from bad ads. Our tags are responsive: Ad sizes adapt to browsing device (mobile, tablet or desktop). They call your adserver in full transparency. All advertising placements and formats (banner, skin, half page, billboard, leaderboard, outstream and instream video ads…) are supported.
Reliable and granular results
We centralise all your advertising monetisation data into a custom dashboard, in full transparency: KPIs measure, viewability rates, bid rates per partner, GDPR consent rates, turnover and eCPMs…
You get real time results, analyse your revenue by article, by category, by tag and by author. Follow revenue generated for 1000 pageviews and check turnover by traffic source, device and format.
Opti Digital analyse your data on a regular basis to recommend strategic optimisations and improve performance.
Increased competition amongst buyers
Your advertising income are improved thanks to advanced header bidding solutions for Web and AMP, enabling several demand source to compete for your inventory.
We work with the relevant Sell-Side Partners (SSPs) to bring quality advertiser demand and excellent fill rate and reach the highest Page RPM. Those vendors grant you access to strong open and private auctions, and enable you to run preferred deals and programmatic guaranteed deals.
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