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Engage users, monetize effectively

Opti Digital develops proprietary digital advertising technologies for media publishers and sales houses to efficiently optimize their revenues.
Discover fast and light solutions, based on robust Artificial Intelligence for a profitable and sustainable publishing industry. Sharing values of performance, innovation and transparency, our team cares about each partner’s performance and user experience and offers actionable insights and custom consultancy services to grow side by side.
 

Engage users, monetize effectively

Opti Digital develops proprietary digital advertising technologies for media publishers and sales houses to efficiently optimize their revenues.
Discover fast and light solutions, based on robust Artificial Intelligence for a profitable and sustainable publishing industry. Sharing values of performance, innovation and transparency, our team cares about each partner’s performance and user experience and offers actionable insights and custom consultancy services to grow side by side.

+30%

Net revenue

70%

Viewability

+1700

Medias

They trust us

Our Technologies: Empowering Your Media for Success

Opti All-In-One

Fully integrated monetization solution

A one-stop-shop monetization solution designed specifically for media producers so they may focus on the audience growth. Our advanced ad technology complements Google Ad Manager features, boosts the volume and quality of the advertisements shown on your media, increasing fill rate and eCPM to maximize your revenue.

Opti Yield

Dynamic flooring technology

Powered by AI, this proprietary solution combines a dynamic price floor optimization feature with a smart automatic traffic allocation system.

Using advanced technologies such as predictive forecasting, Opti Yield automated pricing optimizes publishers’ yield.

Opti Engage

Inspire engagement. Enhance ad placements efficiency.

Opti Engage is a cutting-edge ad format, inspired by social media. It displays rich-media ads in a playful and engaging carousel in IAB sizes, offering a great user experience. 

Add the Prebid Adapter easily to your stack and increase your revenue on each existing placement.

Our story-like ad format increases brand awareness, provides high viewability to advertisers and high CPMs to media publishers, bringing value to the whole advertising ecosystem.

Get a free analysis of your media

You want to know what would be the best strategy to boost your advertising revenue and develop your media? Ask for an audit!

FAQs

Explore Our Solutions: Frequently Asked Questions You Need to Know

Header Bidding technology enables to run first-price auctions in real-time where the publisher benefit from a competition which encourages bidders to pay higher CPMs. Our header bidding Opti All-in-one, based on a client-side Prebid wrapper and a server-side Prebid wrapper, allows for multiple demand sources to compete for ad space in real-time, taking great care in selecting the most valuable SSPs.

 
 

Dynamic floor pricing offers several benefits for publishers in programmatic advertising: it helps to save time, resources and maximize revenue by optimizing prices based on real-time market conditions. With the help of our in-house machine learning algorithm and of manual data-driven optimization techniques known as “dynamic price floor optimization,” publishers can take advantage of on-time convenience and maximize ad revenue for the real-estate.

 
 
 

The way an ad is displayed may have a big influence on user engagement: the more impactful an ad is, the higher the viewability and the click-through rate. Publishers must protect user experience and avoid intrusive ads. With Opti Engage we provide a programmatic demand enriched server-side and creating a more engaging and unobtrusive experience for online users.

 

Lazy Loading can significantly enhance ad performance by loading ads only when required. Indeed, lazy loading ads accelerates your page speed and raises viewability rate, CTR and increases the demand received by the site. Our technology Opti All-in-One is piloted from our Tag Manager. This backstage tool simplifies ad setup and enables remote modifications of the ads, offering precise configuration of Lazy Loading parameters by page, device, and ad placement.

 
 

A high unfilled rate on your inventory must not be a problem. Unfilled or unsold inventory may come from a strategy of dynamic price floors that creates incremental revenue for the publisher. With real-time floor price calculation, Opti Yield solution encourages buyers to make competitive offers for ad units. Setting a minimum accepted price dynamically, according to multiple signals, helps control bids and optimize the revenue per auctions, assuming that unsold inventory is a normal consequence.

 

Together with Click-Through Rate (CTR), ad viewability is a key performance indicator in advertising, for both direct and programmatically served ads. A high viewability rate shows that users are seeing your ads, which raises demand, bids and obviously, increase eCPM. A good way to ensure a high viewability rate to your advertisers is by lazy loading ads and by applying inview ad refresh, both offered by Opti Digital.

 

Opti Digital blog

Opti Digital news

News about digital advertising monetization for curious media publishers including the expertise and opinions of the Opti Digital team on programmatic advertising, the results of our experiments and most recent learnings on the ever-changing advertising industry.

They're talking about us!

on 15/01/2024

As Google this year begins to phase out cookies on Chrome, publishers and tech vendors are clamouring to find new ways to monetise journalism on the open web…

 
on 20/12/2024

En el año 2024, los editores de medios digitales se enfrentarán a una serie de desafíos significativos que demandarán una respuesta estratégica…

 
on 26/04/2023

Publishers are losing out on digital advertising revenue by failing to get to grips with key issues at a time when the ad market slowdown means they should be making every penny count…

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Testimonials

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Before joining Opti Digital, I received lots of offers from "programmatic magicians" promising +100% revenue growth. It has never happened despite several attempts. With Opti Digital it was different. Just a few days after implementing Opti Digital Tag, I saw a noticeable growth in revenues. For me, a huge advantage is daily cooperation. At the beginning, we were talking almost every day about ways to improve results. After a few months we still have meetings every 2-3 weeks, and they are extremely productive. To sum up - try, most probably you will be happy with the results. I am 🙂
Marcin Gajewski
CEO of Grupa KB
Nicolas Valverde, Directeur Commercial de Slate.fr
Opti Digital appeared to us as the best solution for our development in programmatic activity due to their daily support in optimizing the performance of our premium inventories and their solution to boost competition with relevant SSPs.
Commercial Director of Slate.fr