Header Bidding technology enables to run first-price auctions in real-time where the publisher benefit from a competition which encourages bidders to pay higher CPMs. Our header bidding Opti All-in-one, based on a client-side Prebid wrapper and a server-side Prebid wrapper, allows for multiple demand sources to compete for ad space in real-time, taking great care in selecting the most valuable SSPs.

Dynamic floor pricing offers several benefits for publishers in programmatic advertising: it helps to save time, resources and maximize revenue by optimizing prices based on real-time market conditions. With the help of our in-house machine learning algorithm and of manual data-driven optimization techniques known as “dynamic price floor optimization,” publishers can take advantage of on-time convenience and maximize ad revenue for the real-estate.

The way an ad is displayed may have a big influence on user engagement: the more impactful an ad is, the higher the viewability and the click-through rate. Publishers must protect user experience and avoid intrusive ads. With Opti Engage we provide a programmatic demand enriched server-side and creating a more engaging and unobtrusive experience for online users. 

Lazy Loading can significantly enhance ad performance by loading ads only when required. Indeed, lazy loading ads accelerates your page speed and raises viewability rate, CTR and increases the demand received by the site. Our technology Opti All-in-One is piloted from our Tag Manager. This backstage tool simplifies ad setup and enables remote modifications of the ads, offering precise configuration of Lazy Loading parameters by page, device, and ad placement.

A high unfilled rate on your inventory must not be a problem. Unfilled or unsold inventory may come from a strategy of dynamic price floors that creates incremental revenue for the publisher. With real-time floor price calculation, Opti Yield solution encourages buyers to make competitive offers for ad units. Setting a minimum accepted price dynamically, according to multiple signals, helps control bids and optimize the revenue per auctions, assuming that unsold inventory is a normal consequence.

Together with Click-Through Rate (CTR), ad viewability is a key performance indicator in advertising, for both direct and programmatically served ads. A high viewability rate shows that users are seeing your ads, which raises demand, bids and obviously, increase eCPM. A good way to ensure a high viewability rate to your advertisers is by lazy loading ads and by applying inview ad refresh, both offered by Opti Digital.