ForoCoches chooses Opti Digital to manage its programmatic advertising
Interview with Alejandro Marín, CEO of ForoCoches
Why Opti Digital?
We were looking for a company we could trust to manage our programmatic advertising. From the beginning, Opti Digital was very transparent. They convinced us to try their solution.
What was your challenge before working with Opti Digital?
Due to the complexity of the systems and the programmatic advertising environment, we were not able to fully exploit this opportunity.
What solutions does Opti Digital provide to solve it?
With Opti Digital, we have been able to simplify the technical part and obtain much better results than we had before. We have also been able to continue to develop and adapt to changes in the industry without having to dedicate additional resources.
What are your goals for 2022?
In 2022, we introduced a new design, and next year we hope to add improvements and new features to our service.
What would you recommend to publishers to establish a good monetisation strategy?
For us, it is important to think in the medium and long term, looking for sustainable monetization over time, with formats that do not deteriorate the navigability of the site but, on the contrary, that allow to give a presence to advertisers with good results.