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Media Business Developer – Italy

Poste basé a Barcelona

Contexte du recrutement

To meet ambitious growth objectives, Opti Digital wishes to strengthen its team and is looking for a Business Developer to develop our work with Italian digital medias.


The mission of the Media Business Developer will be to extend Opti Digital technologies and consultancy to new website publishers in Italy with success.

Description du poste

Business Development – Recruitment of new publishers (70%) :

  • Finding and signing new publishers in Italy
  • Search for new online prospects and contact them through different channels (Similarweb, LinkedIn, email…).
  • Adapting marketing elements (presentations, emails) necessary for sales prospections
  • Filling and updating the commercial pipe in CRM
  • Negotiating financial conditions and signing contracts
  • Upselling : deploying Opti Digital monetization solutions on all media from the same publisher. Linking with other media publishers.
  • Participating in local events in this industry: specialized fairs, workshops, meetings and network

Account Management – Monitoring of existing and new publishers (30%) :

You guarantee customer satisfaction by optimizing performance: turnover, eCPMs, impression volumes

  • Monitoring existing and new customers by email, video calls and meetings, from the first contact to regular performance optimization. 
  • Proactive monetization data analysis to give strategic Yield Management recommendations to publishers or to Opti Digital internal technical team
  • Creating the tag map jointly with the client

Gradually, Account Management’s mission may be enriched by additional tasks in collaboration with the internal technical team and with partners (Google, Rubicon, Smart, Criteo, etc.) and advertisers:

  • Configuration of the publisher’s Adserver and relevant header bidding technologies (Web, AMP, instream video, mobile, etc.)
  • A/B testing to adjust programmatic setup
  • Configuration of programmatic deals in Private MarketPlace (PMP)

Compétences indispensables

  • Interpersonal skills and excellent speech on the phone and in meetings
  • Analytical profile: must like data analysis and excellent level of use of spreadsheet tools like Google Data Studio, Google Sheet or Excel
  • Native Italian language (excellent level of Italian both written and spoken)
  • Fluent in written and spoken English for team work

Qualités appréciées

  • Basics of HTML, CSS and JavaScript

Expérience et études

Successful experience in a sales position

Experience in traffic management, Adserving and previous use of advertising tags

Minimum level of education: License or Bachelor


  • Full-time position
  • 6-months contract to be confirmed into an unlimited contract
  • Remuneration according to experience
  • Sedentary position based in Barcelona (Spain)
  • Frequent trips to Europe (about 1per month)

Contexte du recrutement

A propos de la société Opti Digital

Chez Opti Digital, nous accompagnons les éditeurs de médias à mieux valoriser leur inventaire publicitaire digital par une optimisation des enchères programmatiques.

Notre accompagnement global mobilise plusieurs leviers :
La configuration avancée de l’ad server, une analyse granulaire des résultats, des recommandations stratégiques pour maximiser le recueil des consentements des internautes et les taux de visibilité des annonces, nos solutions de header bidding multi-formats pour le Web et AMP, une assistance à la mise en place de deals programmatiques et une transparence totale sur les revenus.

Créée début 2018 et accompagnée par les incubateurs Pôle Action Média et Vall’Up, Opti Digital est basé en France à Ceret, dans les locaux du Vall’up, et en Espagne à Barcelone, dans les locaux du Pôle Action Média. L’équipe compte 4 experts en programmatique et recherche 6 collaborateurs de plus en 2020. La société collabore avec des partenaires technologiques à la pointe de l’innovation (Google, Rubicon, Smart, Criteo, etc.), accompagne plus de 20 éditeurs et optimise la monétisation de plus de 50 sites internet en Europe. Quelques références :,,,, etc.



Tel : +33 6 29 94 49 77