Increasing ad revenue in a cookieless 2024: challenge accepted.

It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]

Ad Formats to Display in 2024: Optimizing Revenue for Publishers

After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy.  While our technologies are fully cookieless-ready at Opti Digital, we […]