Barometer: the effects of Covid-19 on the eCPM Many of you want to know if the drop in eCPMs they see on their site is common across the market, and how they compare to other media. Mind Media and Adomik recently published a barometer: they observed a decrease in programmatic turnover of -47% in one month. Here […]
“Opti Digital appeared to us to be the best solution for our development of the programme activity due to their daily support in optimising the performance of our premium inventories and their competition with relevant SSPs.” Nicolas Valverde, Commercial Director of Slate.fr Opti Digital: Tailor-made support for digital media Launched in 2009, Slate.fr is today […]
Failure to succeed in increasing the size of the advertising inventory thanks to a natural growth in audience, leads to great temptation for publishers to multiply their impressions by using auto-refresh ads. This strategy can pay off if its effects are properly measured and adjusted. But if poorly managed, it can also penalise the publisher. […]
What if you could easily perform tests to find out what increases your advertising revenue? Opti Digital launches an A / B testing solution that allows you to make agile monetisation decisions. The company will present this solution at Ratecard Publisher Meetings on 29 and 30 January in Barcelona. A / B testing applied to […]