Covid-19 and media advertising: How to limit the damage?

covid19 publicité média

Barometer: the effects of Covid-19 on the eCPM Many of you want to know if the drop in eCPMs they see on their site is common across the market, and how they compare to other media. Mind Media and Adomik recently published a barometer: they observed a decrease in programmatic turnover of -47% in one month. Here […] chooses Opti Digital to support its advertising revenue optimisation.

 “Opti Digital appeared to us to be the best solution for our development of the programme activity due to their daily support in optimising the performance of our premium inventories and their competition with relevant SSPs.”  Nicolas Valverde, Commercial Director of Opti Digital: Tailor-made support for digital media Launched in 2009, is today […]

Are auto-refresh ads profitable?

Ads auto update

Failure to succeed in increasing the size of the advertising inventory thanks to a natural growth in audience, leads to great temptation for publishers to multiply their impressions by using auto-refresh ads. This strategy can pay off if its effects are properly measured and adjusted. But if poorly managed, it can also penalise the publisher. […]