For the third year in a row, Opti Digital is back with its article on the best advertising formats and sizes to implement in programmatic advertising. When setting up your ad inventory, via your ad server, it is essential to assign the right sizes to your ad units and integrate the right formats. By doing […]
In this context of macroeconomic crisis and cut of advertising expenses, publishers need all the keys to limit their unsold inventory. In this new article, you will find 7 tips that can help you fill your remnant inventory at its maximum capacity. Tip #1 – Exploit all the formats and media types First, for all […]