Last update : February 2024.

This appendix aims to inform the User about the tracking technologies that help OPTI DIGITAL achieve the objectives described in the Privacy Policy.      

For the sake of simplicity, all tracking technologies are defined as “trackers” in this document, unless there is a reason to differentiate between them.

Some of the purposes for which cookies are used may require the User’s consent, depending on the applicable legislation. Where consent is given, it may be freely withdrawn at any time by following the instructions provided in this document.

The Websites use trackers managed directly by OPTI DIGITAL (so-called “first-party” trackers) and trackers that activate services provided by a third party (so-called “third-party” trackers). 

Conservation periods

Cookies remain on a computer by default for a maximum of 13 months, and you can decide to delete all cookies at any time by accessing your browser settings (see below). You can also consult the CNIL’s advice on how to better manage your browser.

Third-party suppliers

In addition to what is specified in the descriptions of each of the categories below, the User can find more precise and up-to-date information concerning retention periods and any other relevant information – such as the presence of other trackers – in the privacy policies of the respective third-party suppliers.

Since the use of third-party trackers via the Websites cannot be fully controlled by OPTI DIGITAL, any specific reference to third-party trackers should be considered indicative. For complete information, the User is requested to consult the privacy policies of the respective third party services listed in this document.

Trackers strictly necessary for the operation of the Sites

The Websites use certain cookies to carry out activities that are strictly necessary for the operation of OPTI DIGITAL’s business. Strictly necessary cookies help to make a website navigable by activating basic functions such as page navigation and access to secure areas of the website. Without these cookies, the website could not function properly. This is why OPTI DIGITAL does not need consent to collect these cookies. Users can configure their browser to block these cookies or to warn them, but certain parts of the Websites will not function. These trackers do not store any personally identifiable information.  

Tracker nameSupplierObjectiveExpiration
__cfruidUsed to identify trusted web traffic on the Opti Help Platform.Session
__cf_bmHubspotThis cookie is used to distinguish between humans and bots on the Opti Help Platform. This is beneficial for the website, in order to make valid reports on the use of their website.30 minutes

Other activities involving the use of trackers (consent required)

The Websites may also use trackers to provide certain functionalities or personalised marketing content in order to improve the User experience, or to enable OPTI DIGITAL to carry out analyses and statistics on User behaviour. These trackers require consent.

Statistical cookies help the website owner to understand how visitors interact with the website by collecting and reporting information.

HubspotWebsite analytics.30 minutes
_ga_E4W5GQJ2L5GoogleUsed to persist session state.1 year 1 month
__hssrcHubspotWebsite analytics.Session
pll_languagePoly lang pluginTo store language settings1 year
__hstcHubspotWebsite analytics6 months
messagesUtkHubspotThis cookie is used to recognize visitors who use the chatflows tool.6 months
hubspotutkHubspotUser authentication6 months
_gidGoogleStores and updates a unique value for each page visited and is used to count and track pageviews.1 day
_gat_gtag_UA_120796955_1GoogleUsed to limit requests (throttle request rate)54 sec
lidcMicrosoft MSNThis is a Microsoft MSN 1st party cookie that ensures the proper functioning of this website.Session
_cfuvidHubspotcookie set by Cloudflare when a site uses the Rate Limiting Rule option1 year 1 month
_gaGoogleThis cookie is used to distinguish unique users. It is included in each page request in a site and used to calculate visitor, session and campaign data for the websites analytics reports.
Marketing cookies are used to track visitors to websites. The aim is to display advertising that is relevant and interesting to the individual user and therefore more interesting to publishers and third-party advertisers.
_gcl_auGoogle Ad senseUsed by Google AdSense for experimenting with advertisement efficiency across websites using their services3 months
IDEDoubleclickWebsite analytics and measurement of any advertising that the end user may have seen before visiting the said website.1 year
bcookieMicrosoft MSNThis is a Microsoft MSN 1st party cookie for sharing the content of the website via social media1 year
UserMatchHistoryLinkedInThis cookie is utilized to track website visitors and their interactions for the purpose of displaying relevant ads to individual users.1 month
bscookieLinkedInTracking by Linkedin of the use of embedded services1 year
li_sugrLinkedIncookie is used by LinkedIn to make a probabilistic match of a user’s identity outside the Designated Countries.3 months

How to manage preferences and provide or withdraw consent

On the Website 

  • Cookie banner : When Users access the website for the first time, they are asked to accept or refuse the use of non-strictly necessary cookies. 
  • Cookie management platform : When the use of trackers is based on consent, the User may give or withdraw this consent by defining his preferences accordingly, purpose by purpose.
  • The User’s choices will be stored for a reasonable period and the User may change them at any time via the cookie management platform.

Please note that these parameters are only valid for pages created and owned by OPTI DIGITAL. When OPTI DIGITAL incorporates links to external websites and the User clicks on these links, the User leaves the Websites and, consequently, the parameters and notice applying to the Websites no longer apply. The User must take account of the new notice and parameters relating to cookies on the website.

On a browser or device 

It is also possible, using the relevant functions of the browser or device, to delete previously stored cookies, including those used to remember initial consent. Other cookies stored in the browser’s local memory can be deleted by deleting the browsing history.

With regard to third-party trackers, Users may manage their preferences and withdraw their consent via the corresponding opt-out link (where applicable), by using the means indicated in the third party’s privacy policy, or by contacting the third party.


OPTI DIGITAL SAS, 2 Rue des Vignes, 66160 Le Boulou, France (+33 6 29 944 977),