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Opti Engage reaches 40% win rate on

April, 2024

Up the almost 40%

Win Rate

In the cookieless environment

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Up to +30%

Revenue Lift

Depending on Display Ad Units

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About El Tiempo

Leader in meteorology and weather in Spain, El Tiempo is the reference trusted by more than 11 million unique users per month.

The challenge

El Tiempo addresses the challenge of generating new revenue in a changing and highly competitive digital environment. With Opti Engage, Opti Digital provides innovative technology to achieve its business goals.

Our solution

The Opti Engage solution increases revenue and optimizes the user experience while users view weather information, regardless of the presence of third-party cookies, including in cookieless environments.

In addition, El Tiempo offers advertisers impactful opportunities through a highly qualitative inventory in terms of viewability and attention.

I have been lucky enough to test Opti Digital on a long list of properties and platforms, always achieving excellent results. Thanks to their commitment and attention, they have become one of our main technological and demand partners.

About Opti Engage

Opti Engage is an attractive ad format, similar to the story format of social platforms, that maximizes the revenue of each ad.

Compatible with Prebid, Opti Engage enhances monetization in IAB ad blocks already present in the media, even without third-party cookies. Thanks to its high CPMs and proven effectiveness among more than 1,700 publishers, this innovative technology has established itself as one of the leading bidding adapters in the market

Up to 40%

Win Rate

In the Cookieless Environment

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