Grupa KB is increasing its revenues thanks to data-driven optimisations
Grupa KB is a Polish media group that owns 6 websites specialised in various fields such as home building and renovation, gardening, lifestyle, recipes and History.
Since the end of 2021, we have been helping the publisher grow his advertising revenue thanks to our integrated solution and data-driven optimisations!
Interview with Marcin Gajewski, CEO of Grupa KB
Why Opti Digital?
Before joining Opti Digital, I received lots of offers from “programmatic magicians” promising +100% revenue growth. It has never happened despite several attempts. With Opti Digital it was different.
They focused on integration of my own AdSense and other direct campaigns with programmatic, good support and flexibility. Moreover, they helped me a lot in searching for a CMP solution that is both easy to handle and in line with GDPR regulations.
What was your challenge before working with Opti Digital?
eCPM growth and GDPR consent. We were stuck at a certain level of revenue. Despite traffic growth, we were not able to grow further. Regarding GDPR, we had a lot of problems to follow all those difficult regulations. Opti Digital made it easier. Moreover, we were afraid of further GDPR regulations and lack of consent from a larger percentage of users. Opti Digital gave me a solution that makes me sleep better.
What solutions does Opti Digital provide to solve it?
Opti Digital provides me with its Header bidding solution and their dashboard. They run optimisations always taking into account the results. At the beginning of our collaboration, I did daily analysis of the results with my dedicated Account Manager.
Opti Digital also brings support regarding the Consent Management Platform. They indicated the appropriate CMP. I was looking for a good solution for a long time and the one that Opti Digital suggested is the best.
What are your goals for 2022?
Increase organic traffic and optimisations of current ad space, which will drive revenue growth.
What would you recommend to publishers to establish a good monetization strategy?
You won’t have good monetisation if you just implement advertising codes. It is an everyday work : tests, optimisations and new innovations. Check your results on a daily basis and discuss them with experts continuously, every 2-4 weeks.