Business Development – Recruitment of new publishers (70%) :

• Finding and signing new publishers in Italy
• Search for new online prospects and contact them through different channels (Similarweb, LinkedIn, email…)
• Work closely with the marketing team to create materials (presentations and emails) necessary for sales prospections
• Filling and updating the commercial pipe in CRM
• Negotiating financial conditions and signing contracts
• Upselling : deploying Opti Digital monetisation solutions on all media from the same publisher. Linking with other media publishers
• Participating in local events in this industry: specialized fairs, workshops, meetings and network

Account Management – Monitoring of existing and new publishers (30%) :
You guarantee customer satisfaction by optimizing performance: turnover, eCPMs, impression volumes.

• Monitoring existing and new customers by email, video calls and meetings, from the first contact to regular performance optimization. 
• Proactive monetisation data analysis to give strategic Yield Management recommendations to publishers or to Opti Digital internal technical team
• Creating the tag map jointly with the client

Gradually, Account Management’s mission may be enriched by additional tasks in collaboration with the internal technical team and with partners (Google, Rubicon, Smart, Criteo, etc.) and advertisers:

• Configuration of the publisher’s Adserver and relevant header bidding technologies (Web, AMP, instream video, mobile, etc.)
• A/B testing to adjust programmatic setup
• Configuration of programmatic deals in Private MarketPlace (PMP)