Zimo trusts Opti Digital to monetize the advertising revenue in more efficient way
Interview with Fabian Lainé, Founder of Zimo.fr
Why Opti Digital?
We worked with Opti Digital on another project, and their solutions enabled us to rapidly increase our revenues by over 50%. It seemed obvious to us to continue our collaboration on Zimo.
What was your challenge before working with Opti Digital?
As with any free service, monetizing our audience is our main source of revenue. We were looking for a player capable of optimizing our advertising revenues in the most efficient way possible.
What solutions does Opti Digital provide to solve it?
Opti Digital takes charge of the entire monetization process, while providing us with precise reporting to enable us to track progress. We have a single, reliable contact who is available to discuss our objectives proactively.
What are your goals for 2024?
Our objectives for 2024 are, on the one hand, to adapt our monetization to future changes (removal of third-party cookies, etc.) and, on the other, to continue optimizing our CPMs in collaboration with Opti Digital.
What would you recommend to publishers to establish a good monetisation strategy?
First of all, it’s essential not to put all your eggs in one basket. It’s by competing with the various players in the online advertising market that you’ll be able to increase your CPMs. Be careful, however, never to sacrifice your users’ experience to the siren calls of monetization.