Understanding the complex mechanisms behind programmatic advertising auctions is not an easy task. With the introduction of mechanisms for selling ad inventory, such as header bidding and real-time bidding, it becomes important for publishers to understand how to get the most out of their ad inventory. And this is where the bid request and bid […]
As we gear up for the bustling Black Friday season 2023, predicting advertising budgets for the end of year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, we […]
The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]