2021 was a particularly eventful year for the AdTech industry. Publishers and players in online advertising had to adapt to the start of a cookieless world, in particular with the new CNIL guidelines that came into effect. The year was also marked by a major event for their natural referencing: Core Web Vitals, 3 Web […]
When it comes to online ad formats, the possibilities are numerous and the choices often difficult. The size of your ads and their placement have a direct impact on the profitability of your inventory. Indeed, a judicious use of trends can allow you to increase your viewability rates and page RPM, while preserving the user experience. […]
Over the past twelve months, the Opti Digital team has worked hard to help publishers optimize their monetization. Let’s look back on the highlights of 2021 and what’s in store for next year. 2021 represents… The enrichment of our 360° solution Our advertising technology for publishers gained in agility and performance! Our team used our […]
Between Black Friday and the fast approaching Christmas period, media publishers and advertising agencies have every interest in putting in place, as of now, a successful monetisation strategy to attract the best advertising campaigns. We have identified 7 good practices to put in place to define this winning strategy: 1. Prioritise the layout of advertising […]
Lazy Loading has become a must-have for optimising publishers’ advertising revenues. At Opti Digital, this technology not only allows us to achieve viewability rates of over 70% on all our cross-device inventories, but also to considerably improve the overall performance of the media, especially their loading speed. Let’s take a closer look at this innovative […]
Last year, Google announced a new Web performance indicator: Core Web Vitals measure the load time (LCP), interactivity (FID) and visual stability of a site (CLS). This initiative aims to increase publishers’ awareness of the user experience and thus optimise the ranking of their sites in the SERPs. These new metrics, which will come into […]
With the consent of the user, without, or no choice given… How do you monetise advertising inventories in these cases? Opti Digital responds to this problem by offering optimised monetisation according to consent and respectful of the GDPR. To facilitate management in these different environments, Opti Digital innovates and launches the first Business Intelligence tool […]
One element that deserves special attention when defining your ad inventory in the Ad Server is the choice of ad formats. Choosing the right ad sizes and page placements is essential to boosting visibility rates and page RPMs while preserving user experience. What trends are emerging for 2021? How can we choose the right advertising […]
At Opti Digital, there are the optimisations that you know about, whether they are A / B tests or best practices deployed on your entire inventory: automatic refreshing of ads and dynamic insertion of ads into the heart of articles… And then there are the actions that we perform on a daily basis, which you […]
At Opti Digital, maximising your advertising profit does not mean flooding your pages with advertisements and reducing your website to the state of a…Christmas tree. In order to help you optimise your monetisation, we have developed automatic ad insertion technology. Thanks to our intelligent algorithm, we can harness the full advertising potential of your media […]