Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]
Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]
Dynamic pricing is one of the hottest topics in the programmatic world. In parallel with the launch of Google’s new pricing option, “Optimized Floor Prices,” we unveiled our new product, Opti Yield, whose first flagship innovation is an optimized dynamic floor price technology that is already offering outstanding results. Why should you choose a dynamic […]
In just a few years, the digital advertising market has been transformed by changes in advertising practices and the huge influx of complex technical innovations. So publishers now have a problem finding their way around and effectively optimising their advertising gains, while their resources are sometimes lacking. Implementing an effective price floor strategy is one […]
Implementing new advertising parameters, keeping the ones that work and discarding those that, if anything, hinder profitability…It’s painstaking work, if you don’t have the right resources available to you. In this increasingly complex industry, publishers are under pressure to embrace greater technology in order to stay competitive, but how do you know if these technologies […]
The evolution of the AdTech industry makes it essential to analyse multiple data to understand and optimise your advertising performance. To take full advantage of it, a tool that can collect and centralise your key metrics is essential. However, using multiple tools makes the task of analysing your results more complex. This is why at […]
“What can’t be measured can’t be improved” – This saying is very relevant in the digital advertising industry where data is the core element. Knowing your metrics means knowing your value. To improve your advertising profitability, a lot of data comes into play, including viewability. In this article, we help you to better understand this […]
At Opti Digital, maximising your advertising profit does not mean flooding your pages with advertisements and reducing your website to the state of a…Christmas tree. In order to help you optimise your monetisation, we have developed automatic ad insertion technology. Thanks to our intelligent algorithm, we can harness the full advertising potential of your media […]