Increasing ad revenue in a cookieless 2024: challenge accepted.

It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]

Publishers’ last minute checklist for the Holiday season

As we gear up for the bustling Black Friday season 2023, predicting advertising budgets for the end of year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, we […]