Economic recessions, reduced ad budgets, lower eCPM, declining fill rates… To overcome these challenges, publishers need to prioritize the audience in their global strategy including their ad monetization. By focusing on their needs and preferences, media can offer their audiences more impactful experiences that truly engage them, resulting in more profitable outcomes. Below is an […]
In September, Opti Digital had the pleasure of attending two key events in the digital Media Publishing and AdTech industries, an opportunity to take stock of current online advertising trends and topics keeping the sector on its toes. I- Privacy Sandbox: The end of cookies is getting closer The impending demise of cookies, coupled with […]
In the evolving landscape of programmatic advertising, numerous industry initiatives have emerged to tackle challenges related to transparency, fraud prevention, and trust. Among them, the implementation of ads.txt and sellers.json files, widely adopted by the online publishing industry. In this article, we’ll look at how to implement them and what their main benefits are. I- […]
In recent years, environmental concerns have become increasingly prevalent across various industries. Programmatic advertising is no exception, as the digital advertising ecosystem contributes significantly to carbon emission. Processes like ad serving, data transfer, and server maintenance consuming substantial amounts of energy. A recent study by Good Loop revealed the significant carbon footprint associated with powering […]
While the year is characterized by a major economic crisis, a completely different issue has shaken up the advertising industry in early January. Indeed, on Tuesday, January 24, 2023, the Antitrust Division of the United States Department of Justice filed a civil antitrust suit against Google. The American giant is accused of anticompetitive and exclusionary […]
Price floors are an important part of new pricing strategies for any publisher looking to maximize their profits. But how can companies accurately and efficiently calculate price floors to challenge the market instead of defending inventory value? That’s where Opti Yield comes in. Opti Yield is an advertising solution that has changed the way companies […]
For the third year in a row, Opti Digital is back with its article on the best advertising formats and sizes to implement in programmatic advertising. When setting up your ad inventory, via your ad server, it is essential to assign the right sizes to your ad units and integrate the right formats. By doing […]
2022 has not been an easy year in many ways, especially due to the inflation following the war in Ukraine. However, as always, Opti Digital’s team has worked hard to provide publishers with advanced technologies in order to improve their monetization. Let’s look back on the highlights of 2022 and what’s ahead next year. 2022 […]
In this context of macroeconomic crisis and cut of advertising expenses, publishers need all the keys to limit their unsold inventory. In this new article, you will find 7 tips that can help you fill your remnant inventory at its maximum capacity. Tip #1 – Exploit all the formats and media types First, for all […]
At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible. Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of […]