What is Audience Segmentation and Why is it Important for Cookieless Monetization?

Audience segmentation is a pivotal strategy in digital advertising as it helps target a specific audience with precision, creating a major impact and bringing in a higher revenue. With the impending removal of third-party cookies by Google, understanding available audience segmentation tools is more crucial than ever. This article delves into the intricacies of audience […]

Is Attention The New Viewability?

In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]

Media Revenue: How To Make The Most Out Of the Sports Season

JO 2024

Summer 2024 will bring with it more activity in the AdTech industry due to all the sports events taking place. Users will spend more time online than usual, and this increased activity lends itself to monetization opportunities. By riding on this wave and optimizing their websites, publishers of all sizes can make sure to make […]

Increasing ad revenue in a cookieless 2024: challenge accepted.

It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]

Ad Formats to Display in 2024: Optimizing Revenue for Publishers

After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy.  While our technologies are fully cookieless-ready at Opti Digital, we […]

Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024

Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]

Traffic Shaping: how to reduce the advertising carbon footprint of your media?

Traffic Shaping

The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]

How to balance UX and monetization effectively?

User centric design

Economic recessions, reduced ad budgets, lower eCPM, declining fill rates… To overcome these challenges, publishers need to prioritize the audience in their global strategy including their ad monetization. By focusing on their needs and preferences, media can offer their audiences more impactful experiences that truly engage them, resulting in more profitable outcomes. Below is an […]