As digital advertising continues to evolve, understanding the trends that shape the landscape is critical for publishers. At Opti Digital, we’ve created an ebook to equip publishers with actionable insights into the future of AdTech. Here’s an in-depth look at what our guide offers. Adapting addressability strategies in light of post-Google cookie changes. Our ebook […]
In the fast-paced world of digital advertising, staying ahead of the curve is crucial for publishers. At Opti Digital, we’ve created a comprehensive guide that explores the power of attention metrics when incorporated into your strategy. Here’s an in-depth look at what our guide offers: The Evolution of Digital Advertising Metrics Our guide traces the […]
Google communicated that it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is introducing a new approach that allows users to “make an informed choice that applies across their web browsing”. Let’s take a closer look at the current situation. 24 of July, 2024 After years of deliberation, Google […]
Audience segmentation is a pivotal strategy in digital advertising as it helps target a specific audience with precision, creating a major impact and bringing in a higher revenue. With the impending removal of third-party cookies by Google, understanding available audience segmentation tools is more crucial than ever. This article delves into the intricacies of audience […]
In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]
Summer 2024 will bring with it more activity in the AdTech industry due to all the sports events taking place. Users will spend more time online than usual, and this increased activity lends itself to monetization opportunities. By riding on this wave and optimizing their websites, publishers of all sizes can make sure to make […]
With almost two decades of expertise in the ad tech industry, our co-founders, Magali Quentel-Reme and Sébastien Moutte, deeply grasp the essence of Opti Digital’s purpose, which has remained the same since the creation of the company in 2018. For almost 6 years, we’ve been on a mission to simplify ad management for media publishers […]
It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy. While our technologies are fully cookieless-ready at Opti Digital, we […]
Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]