Increasing ad revenue in a cookieless 2024: challenge accepted.

It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]

Ad Formats to Display in 2024: Optimizing Revenue for Publishers

After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy.  While our technologies are fully cookieless-ready at Opti Digital, we […]

Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024

Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]

Traffic Shaping: how to reduce the advertising carbon footprint of your media?

Traffic Shaping

The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]

How to balance UX and monetization effectively?

User centric design

Economic recessions, reduced ad budgets, lower eCPM, declining fill rates… To overcome these challenges, publishers need to prioritize the audience in their global strategy including their ad monetization. By focusing on their needs and preferences, media can offer their audiences more impactful experiences that truly engage them, resulting in more profitable outcomes. Below is an […]

Highlights of Dmexco and Digiday

In September, Opti Digital had the pleasure of attending two key events in the digital Media Publishing and AdTech industries, an opportunity to take stock of current online advertising trends and topics keeping the sector on its toes. I- Privacy Sandbox: The end of cookies is getting closer The impending demise of cookies, coupled with […]

All you need to know about ads.txt and sellers.json files

In the evolving landscape of programmatic advertising, numerous industry initiatives have emerged to tackle challenges related to transparency, fraud prevention, and trust. Among them, the implementation of ads.txt and sellers.json files, widely adopted by the online publishing industry. In this article, we’ll look at how to implement them and what their main benefits are. I- […]

Sustainable Advertising – How to Reduce Carbon Footprint in Your Campaigns?

Carbon footprint advertising campaign

In recent years, environmental concerns have become increasingly prevalent across various industries. Programmatic advertising is no exception, as the digital advertising ecosystem contributes significantly to carbon emission. Processes like ad serving, data transfer, and server maintenance consuming substantial amounts of energy.  A recent study by Good Loop revealed the significant carbon footprint associated with powering […]

Innovating for an Open Advertising Ecosystem

While the year is characterized by a major economic crisis, a completely different issue has shaken up the advertising industry in early January. Indeed, on Tuesday, January 24, 2023, the Antitrust Division of the United States Department of Justice filed a civil antitrust suit against Google. The American giant is accused of anticompetitive and exclusionary […]