Technologies evolve rapidly, and it becomes complicated for players in the publishing industry to keep up with them and achieve the best results in terms of monetization. Since our creation, our commitment has been to provide innovations to ensure that media publishers benefit from the most efficient setup to grow their audience and ad revenue; […]
Since 2018, Opti Digital has been dedicated to assisting publishers in optimizing their advertising inventory in light of the changes occurring in the media publishing industry, influenced by recent economic, social, and geopolitical developments. In response to these challenges, Opti Digital has developed an engaging ad format. In this article, we’ll look at the opportunities […]
Economic recessions, reduced ad budgets, lower eCPM, declining fill rates… To overcome these challenges, publishers need to prioritize the audience in their global strategy including their ad monetization. By focusing on their needs and preferences, media can offer their audiences more impactful experiences that truly engage them, resulting in more profitable outcomes. Below is an […]