“If you can’t measure it, you can’t improve it” – Peter Drucker. This is our motto at Opti Digital, as it rings very true when it comes to improving ad performance. With each of our products, we provide a detailed Analytics platform that gathers data in real-time from ad servers such as Google Ad Manager. […]
Audience segmentation is a pivotal strategy in digital advertising as it helps target a specific audience with precision, creating a major impact and bringing in a higher revenue. With the impending removal of third-party cookies by Google, understanding available audience segmentation tools is more crucial than ever. This article delves into the intricacies of audience […]
Summer 2024 will bring with it more activity in the AdTech industry due to all the sports events taking place. Users will spend more time online than usual, and this increased activity lends itself to monetization opportunities. By riding on this wave and optimizing their websites, publishers of all sizes can make sure to make […]