With the consent of the user, without, or no choice given… How do you monetise advertising inventories in these cases? Opti Digital responds to this problem by offering optimised monetisation according to consent and respectful of the GDPR. To facilitate management in these different environments, Opti Digital innovates and launches the first Business Intelligence tool […]
One element that deserves special attention when defining your ad inventory in the Ad Server is the choice of ad formats. Choosing the right ad sizes and page placements is essential to boosting visibility rates and page RPMs while preserving user experience. What trends are emerging for 2021? How can we choose the right advertising […]
At Opti Digital, there are the optimisations that you know about, whether they are A / B tests or best practices deployed on your entire inventory: automatic refreshing of ads and dynamic insertion of ads into the heart of articles… And then there are the actions that we perform on a daily basis, which you […]
In 2019, more than 815,000 companies were created in France, according to INSEE. Entrepreneurship continues to attract each year, so much so that 31% of French people say they want to create their own business according to a study by the Banque Populaire (in French). In this particular context of the health crisis, the digital […]
In 2019, more than 815,000 companies were created in France, according to INSEE. Entrepreneurship continues to attract each year, so much so that 31% of French people say they want to create their own business according to a study by the Banque Populaire (in French). In this particular context of the health crisis, the digital […]
At Opti Digital, maximising your advertising profit does not mean flooding your pages with advertisements and reducing your website to the state of a…Christmas tree. In order to help you optimise your monetisation, we have developed automatic ad insertion technology. Thanks to our intelligent algorithm, we can harness the full advertising potential of your media […]
After several months of work, the engineers of Opti Digital have developed a solution that combines our Prebid server and Real-Time Configuration (RTC, AMP’s native Header bidding solution). This innovation makes it possible to find on the AMP (Accelerated Mobile Pages) environment the same competition between bidders as on Web inventories and effectively stimulates the CPM […]
Barometer: the effects of Covid-19 on the eCPM Many of you want to know if the drop in eCPMs they see on their site is common across the market, and how they compare to other media. Mind Media and Adomik recently published a barometer: they observed a decrease in programmatic turnover of -47% in one month. Here […]
“Opti Digital appeared to us to be the best solution for our development of the programme activity due to their daily support in optimising the performance of our premium inventories and their competition with relevant SSPs.” Nicolas Valverde, Commercial Director of Slate.fr Opti Digital: Tailor-made support for digital media Launched in 2009, Slate.fr is today […]
Failure to succeed in increasing the size of the advertising inventory thanks to a natural growth in audience, leads to great temptation for publishers to multiply their impressions by using auto-refresh ads. This strategy can pay off if its effects are properly measured and adjusted. But if poorly managed, it can also penalise the publisher. […]