It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
Price floors are an important part of new pricing strategies for any publisher looking to maximize their profits. But how can companies accurately and efficiently calculate price floors to challenge the market instead of defending inventory value? That’s where Opti Yield comes in. Opti Yield is an advertising solution that has changed the way companies […]
In this context of macroeconomic crisis and cut of advertising expenses, publishers need all the keys to limit their unsold inventory. In this new article, you will find 7 tips that can help you fill your remnant inventory at its maximum capacity. Tip #1 – Exploit all the formats and media types First, for all […]
Adapting to market changes in order to stay competitive and continually optimizing ad inventories are the main areas of focus for publishers. To guarantee optimum performance, Opti Digital’s Opti Yield solution finds the ideal price for media using advanced dynamic floor pricing technology. Why should you deploy an automated price floor solution to maximize your yield? Find […]
Dynamic pricing is one of the hottest topics in the programmatic world. In parallel with the launch of Google’s new pricing option, “Optimized Floor Prices,” we unveiled our new product, Opti Yield, whose first flagship innovation is an optimized dynamic floor price technology that is already offering outstanding results. Why should you choose a dynamic […]
In just a few years, the digital advertising market has been transformed by changes in advertising practices and the huge influx of complex technical innovations. So publishers now have a problem finding their way around and effectively optimising their advertising gains, while their resources are sometimes lacking. Implementing an effective price floor strategy is one […]