What is Real-time Conditions Tuner?
With this intelligent tuning technology, publishers can adjust price floors for their ads based on the day of the week, hours, country, or any other contextual factors.
Dynamic price floors regulate the prices of items based on factors like time, location, and other criteria in order to offer the right price at the right time. This technology can also be applied to smart advertising by charging different prices for ads depending on what is happening in a given day or week. Publishers take advantage of these features as it helps them reach their ad revenue goals while modelling themselves as a thought leader among competitors.