It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy. While our technologies are fully cookieless-ready at Opti Digital, we […]
Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]
Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]
Understanding the complex mechanisms behind programmatic advertising auctions is not an easy task. With the introduction of mechanisms for selling ad inventory, such as header bidding and real-time bidding, it becomes important for publishers to understand how to get the most out of their ad inventory. And this is where the bid request and bid […]
As we gear up for the bustling Black Friday season 2023, predicting advertising budgets for the end of year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, we […]
The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]
At Opti Digital, we offer technologies that allow publishers to optimize their monetization while protecting their UX as much as possible. Content jumps, intrusive ads, slow site loading… Poor ad layouts cause a number of annoyances that can negatively impact your user experience and your overall advertising performance. That’s why we recommend taking care of […]
Although advertising budgets for the fourth quarter of 2022 are difficult to predict, given the current macroeconomic situation, one exceptional event may end up being a good opportunity for your advertising monetization: the World Cup will start in November for the first time in its history. In a webinar held in early October, we presented […]
Summer is here, the most frightening period for publishers, just like January. The reason? A drop in eCPMs and poor overall advertising performance. This yearly phenomenon is common to all publishers. There are several reasons why… Find out in this article and learn how to overcome them by implementing some good practices. Why do we […]