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Automated traffic allocation

Automatic Management Of Ad Volume With Flexible Pricing

A key component of the ad yield management strategy to enable publishers to maximise their revenue at all times and manage potential risks due to supply and demand fluctuations.

What is Automated Traffic Allocation?

When improving revenue with dynamic price floor optimisation, the use of automated traffic is critical for publishers. Supply and demand can quickly affect the price floor strategy, which is valuable for publishers. The volume of ads with flexible pricing is immediately reduced, while new floor prices are calculated to match the new supply and demand situation.

The yield management strategy does not only take into account revenue maximisation, but also risk management. With automated traffic allocation, publishers can manage their volume and maximise revenue while taking less risk as supply and demand change the price floor strategy.

Technology available in the Opti Yield solution

Key Benefits of this technology

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