What is Automated Traffic Allocation?
When improving revenue with dynamic price floor optimisation, the use of automated traffic is critical for publishers. Supply and demand can quickly affect the price floor strategy, which is valuable for publishers. The volume of ads with flexible pricing is immediately reduced, while new floor prices are calculated to match the new supply and demand situation.
The yield management strategy does not only take into account revenue maximisation, but also risk management. With automated traffic allocation, publishers can manage their volume and maximise revenue while taking less risk as supply and demand change the price floor strategy.