With almost two decades of expertise in the ad tech industry, our co-founders, Magali Quentel-Reme and Sébastien Moutte, deeply grasp the essence of Opti Digital’s purpose, which has remained the same since the creation of the company in 2018. For almost 6 years, we’ve been on a mission to simplify ad management for media publishers […]
It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]
The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]
In this context of macroeconomic crisis and cut of advertising expenses, publishers need all the keys to limit their unsold inventory. In this new article, you will find 7 tips that can help you fill your remnant inventory at its maximum capacity. Tip #1 – Exploit all the formats and media types First, for all […]
Header bidding has become a leading programmatic technology over the years as it improves advertising revenue compared to traditional yield management methods of waterfall passbacks. Understanding the whole process behind header bidding is key to optimize your turnover. In this article, we will highlight the differences between client-side and server-side header bidding. What is a […]
Adapting to market changes in order to stay competitive and continually optimizing ad inventories are the main areas of focus for publishers. To guarantee optimum performance, Opti Digital’s Opti Yield solution finds the ideal price for media using advanced dynamic floor pricing technology. Why should you deploy an automated price floor solution to maximize your yield? Find […]
Summer is here, the most frightening period for publishers, just like January. The reason? A drop in eCPMs and poor overall advertising performance. This yearly phenomenon is common to all publishers. There are several reasons why… Find out in this article and learn how to overcome them by implementing some good practices. Why do we […]
Almost a year ago, in June 2021, we enlisted Ad Tech players and publishers for our first Green Challenge, and we invited them to play sports for a good cause. What was the goal? To walk, run and cycle to support the NGO working to protect the oceans and marine ecosystems: Sea Shepherd. This year sees the relaunch […]
Implementing new advertising parameters, keeping the ones that work and discarding those that, if anything, hinder profitability…It’s painstaking work, if you don’t have the right resources available to you. In this increasingly complex industry, publishers are under pressure to embrace greater technology in order to stay competitive, but how do you know if these technologies […]