Google communicated that it will no longer phase out third-party cookies in its Chrome browser. Instead, the company is introducing a new approach that allows users to “make an informed choice that applies across their web browsing”. Let’s take a closer look at the current situation. 24 of July, 2024 After years of deliberation, Google […]
In the ever-changing AdTech landscape, attention metrics have emerged as a pivotal solution for advertisers seeking to maximize the impact of their ad campaigns without tracking cookies. While traditional metrics like viewability rate offer valuable insights, they fall short of capturing real user ad engagement. Attention measurement solutions delve deeper, providing a comprehensive understanding of […]
With almost two decades of expertise in the ad tech industry, our co-founders, Magali Quentel-Reme and Sébastien Moutte, deeply grasp the essence of Opti Digital’s purpose, which has remained the same since the creation of the company in 2018. For almost 6 years, we’ve been on a mission to simplify ad management for media publishers […]
It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]
After a couple years dominated by stable or negative variations in programmatic ad revenue for content and news media publishers, 2024 marks a turning point in the ad tech world, switching from a third-party cookie-based ecosystem to a new era more respectful of user privacy. While our technologies are fully cookieless-ready at Opti Digital, we […]
Year after year, the situation remains the same: eCPMs decrease, putting constant pressure on media publishers and their advertising partners, who intensify their efforts to keep them on the rise. This decline also leads to a drop in global ad revenue for traditional media publishers, putting them in challenging situations and resulting in significant employee […]
Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]
Understanding the complex mechanisms behind programmatic advertising auctions is not an easy task. With the introduction of mechanisms for selling ad inventory, such as header bidding and real-time bidding, it becomes important for publishers to understand how to get the most out of their ad inventory. And this is where the bid request and bid […]
As we gear up for the bustling Black Friday season 2023, predicting advertising budgets for the end of year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, we […]
The latest trend adopted by media publishers? Traffic shaping. This technique, which selects demand partners according to a number of criteria, increases advertising profitability, improves media loading times and reduces the digital carbon footprint of the publisher and the programmatic industry. More explanations in our article. What is traffic shaping? In programmatic advertising, SSPs (Sell-Side […]