Increasing ad revenue in a cookieless 2024: challenge accepted.

It has begun, 2024 marks the end of third-party cookies from Chrome. 1% of 3PC is already being deprecated from Google’s browser. Implementing alternatives and harnessing first-party data, are becoming a critical priority before the complete phase-out of third-party cookies, initially scheduled for the second half of 2024… But that is not the only challenge […]

Opti Digital’s Remarkable Journey in 2023 and Objectives for 2024

Step into the world of media publishing, where 2023 brought with it a whirlwind of challenges. From economic downturns to supply and resource shortages, publishers faced market complexities. However, we at Opti Digital have continued to work with determination to overcome these obstacles, and pave the way for a brighter future for media publishers. Join […]

Mastering Ad Auctions: Decoding Bid Request & Response

Understanding the complex mechanisms behind programmatic advertising auctions is not an easy task. With the introduction of mechanisms for selling ad inventory, such as header bidding and real-time bidding, it becomes important for publishers to understand how to get the most out of their ad inventory. And this is where the bid request and bid […]

Publishers’ last minute checklist for the Holiday season

As we gear up for the bustling Black Friday season 2023, predicting advertising budgets for the end of year can be challenging. With the holiday season in full swing and businesses ramping up their advertising efforts, it’s essential to have a strategic guide in place to capitalize on this lucrative period. In this article, we […]

Google MCM: A Game-Changer for media publishers

Technologies evolve rapidly, and it becomes complicated for players in the publishing industry to keep up with them and achieve the best results in terms of monetization. Since our creation, our commitment has been to provide innovations to ensure that media publishers benefit from the most efficient setup to grow their audience and ad revenue; […]

Opti Engage: 3 reasons to adopt this new ad format

Since 2018, Opti Digital has been dedicated to assisting publishers in optimizing their advertising inventory in light of the changes occurring in the media publishing industry, influenced by recent economic, social, and geopolitical developments. In response to these challenges, Opti Digital has developed an engaging ad format. In this article, we’ll look at the opportunities […]